One million dollars in one day. That was the goal of Big Orange Give. To most, this would seem to be a daunting challenge. But most don’t have the advantage of the Volunteer Spirit.
In a 24-hour span, we were fortunate enough to watch an online conversation unfold centered around the generosity of the University of Tennessee family. Big Orange Give resulted in more than 1,000 tweets over that timeframe, as donors helped to raise more than $1.45 million in a single day.
— KP Frazier (@kpfrazier1984) November 9, 2017
Students took notice of the campaign’s success, expressing their gratitude across social media. Multiple VolStarter projects were 100% funded as result of Big Orange Give, providing students across the university with opportunities for enhanced educational experiences at UT.
The word cloud (above) provides a ‘bird’s-eye-view’ of those 1,000+ mentions of Big Orange Give on Twitter, and represents the 50 most frequently used words in the online conversation. Notice words like “thank”, “impact”, “pride”, and “future”. Of the posts coded for sentiment analysis by Salesforce Social Studio software, 99.4% were positive because the overall impact of these gifts was so significant to students, faculty, and staff across the university.
Conversation carried on throughout the day around #BigOrangeGive. But as the online chatter wanes, we know that the impact of this campaign will be felt for years to come.
From all of us in the Adam Brown Social Media Command Center, and on behalf of the University of Tennessee family, thank you to all who donated on November 8!