The Adam Brown Social Media Command Center has partnered with social analytics labs from universities across the country to form the Social Analytics Consortium (SAC). The SAC was established to foster and advance interdisciplinary communication research collaboration and enhance pedagogical skills in the field of social analytics.
As part of our continued effort to be leaders in this emerging field, the ABSMCC is excited to partner with researchers from universities across the country to provide resources for scholarly and pedagogical advancements in big data analysis and social media metrics.
The SAC was established as a collaborative effort among existing social analytics labs in higher education settings to explore issues related to social media research, pedagogy, facility management, professional development, and lobbying efforts. Moreover, as businesses and organizations are increasingly trying to use data to inform decision-making processes, the SAC was organized as a means for researchers to address some of the most pressing challenges associated with gathering, assessing, and making sense out of the social media landscape.
The SAC was developed by researchers from the University of Tennessee, Clemson University, Illinois State University, Ohio University, and the University of Akron. More information about the respective labs from each of these universities can be found on the SAC’s website.