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What a weekend on Rocky Top!

Posted by Brandon Boatwright

Last week was homecoming at UT Knoxville, and we had a blast celebrating with all current, former and future Vols on campus. A win over Charlotte didn’t hurt, either.

We covered the anticipation for homecoming last week, and ran the final analysis on the Twitter conversation today showcasing all that you had to say about the events of the weekend. 

First and foremost, there were lots of positive mentions (64.4%) about homecoming. It’s obvious to us – and anyone on campus – that UT homecoming is a special time to celebrate the Volunteer Spirit.

When we mapped out the conversation using data from Social Studio and a network visualization tool called Gephi, we were able to find that most people were mentioning the UTK Alumni Twitter account, the official UT Knoxville Twitter account, and the account for Vol Football. Inky Johnson, the grand marshal for homecoming, was also one of the main accounts involved in the homecoming chatter on Twitter.

All in all, it was a great weekend on Rocky Top. And we’re thrilled to show you just how excited people were on social media to share their experiences. We all know Knoxville is a wonderful place and that Big Orange Country is always considered home. But no matter where you are physically, you are always connected to Big Orange Family.

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