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Dolly Parton Film Generating Buzz

At this point, what hasn’t Dolly Parton done?

The country music legend has had 25 songs reach No. 1 on the Billboard country music charts, won 10 Grammy awards, and two Academy Award nominations. And that’s not even getting to her having her own theme park, Dollywood, in Pigeon Forge.

But what Parton has arguably had the most impact on is her Imagination Library. The program provides a book, free of charge, to participating communities and libraries, to all children, regardless of family income, until the age of five. It’s this contribution of Parton’s that has been documented by University of Tennessee associate professor Nick Geidner and a team of student filmmakers for the past couple of years.

The film, The Library That Dolly Built, will premier April 2 in select theaters nationwide. And in preparation for the release, the film was teased on NBC’s The Today Show.

 

 

Since that teaser this morning, there’s been some traction on social media. Rolling Stone magazine, for instance, tweeted about the film release. And according to a search using Social Studio, is the highest-rated influencer posting about the film.

In conducting the Social Studio search, keywords used were the Twitter accounts of Dolly Parton, the Imagination Library, and Land Grant Films, the organization run by Geidner that put together the documentary.

In the past 24 hours, there have been 608 posts made using the search parameters instituted. This includes that made by Rolling Stone, but also by People Magazine, The University of Tennessee’s official Twitter account, and actress Danica McKellar, who narrates the film.

In inspecting closer, what’s being said about the film trailer released today, Social Studio generated a word cloud. Terms such as ‘inspiring,’ ‘learn,’ and ‘rewarding’ dot the word cloud, which also contribute to the 90% positive sentiment score generated.

 

 

 

We’ll be anxiously awaiting the movie’s premier on April 2. And in the meantime, we’ll be monitoring the chatter on social media from our post in the Adam Brown Social Media Command Center.