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International Women’s Day Draws 2.1 million mentions

Sunday was International Women’s Day (IWD), and the conversation about the day online garnered more than 2.1 million mentions in a 24-hour span.

The conversation truly was international, as more than 73% of the online chatter originated from outside of the United States. The United Kingdom (10.5%), Canada (4.2%), India (4.1%), Nigeria (3%) and Australia (2%) accounted for the top locations outside of the U.S. (26.9%).

In addition to its global reach, discussion around IWD was more than 83% positive, with themes reflecting women’s growing prominence in the work place through words and hashtags like “#girlboss,” “climbing the corporate ladder,” and “#eachforequal.”

Some of the biggest influencers in the conversation around IWD were some of the largest brands in the world. The National Basketball Association tweeted about the event nine times to its more than 30 million followers. Lululemon capitalized on the holiday by offering an in-store discount to customers, and engaging with them about it through Twitter.

As women continue to strive to close the persistent (although slightly narrowing) wage gap, combat against sexual harassment in the workplace, and fight for gender equality on a global scale, the fact that there was such high volume of conversation points to how critical these discussions are in 2020.