Amazing performances of the Teens: New stars appeared in US Open 2021
By Kibum Youn
The 2021 US Open ended on September 12, with a lot of activity since it began August 30th. The champions of the US Open 2021 in Singles competition are Daniil Medvedev and Emma Raducanu. This tournament, especially in women’s single, was a continuation of unexpected events. In the first US Open final between two unseeded players, Emma Raducanu, 18-year-old, defeated 19-year-old Leylah Fernandez and finally became the first qualifier to win a Grand Slam. In addition, She is also the youngest champion in the Grand Slam tournaments since Maria Sharapova won at Wimbledon in 2004. Although Fernandez lost the final match, she also provided a great performance such that she defeated World No.3 Naomi Osaka, No.2 Aryna Sabalenka, and former No.1 Angelique Kerber during the tournament. I definitely can say that two new stars appeared through US Open 2021.
Through the tools of the Adam Brown Social Media Command Center, I analyzed the Twitter trends, and confirmed the social volume on two players, Emma Raducanu and Leylah Fernandez, has tremendously increase compared to the social volume in the past.
I also analyzed the overall sentiment score of both two new stars and confirmed interesting results on it of Fernandez.
When Fernandez defeated world No.3 Naomi Osaka, the sentiment score was 45% positive score. However, it was positively changed that the score was 60.6% when she defeated another ranker, Angelique Kerber. The sentiment score (the 82.3% positive score) highly increased when she defeated another high ranker again, world No.5 Elina Svitolina. Of course, it is difficult to fully explain this phenomenon through a few factors, but I assume one possible reason might be that the expectation on Fernandez’s match might gradually increase simultaneously. I think that this might reflect the process how new star appears. How about your opinion?
By the way, I am already excited to look forward to seeing those two new stars in another tournament soon as well as US Open next year! Are you on the same page with me?