The Adam Brown Social Media Command Center is powered by Sprinklr technology and operated through a fund established for the college by Adam Brown, an alumnus of the College of Communication & Information at the University of Tennessee. Brown’s gift is part of the College of Communication and Information’s $15 million “Investing in the Journey to the Top 25” fundraising campaign.

Additional funding for The Adam Brown Social Media Command Center is provided through the Tombras Social Media Analytics Fund, which was established by Charlie Tombras, president and CEO of The Tombras Group and a 1964 UT advertising graduate.

The Adam Brown Social Media Command Center is located in Room 460 of the Communications & Information Building.