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Our Team

Dr. Matthew Pittman

Director, Adam Brown Social Media Command Center

Assistant Professor, Tombras School of Advertising and Public Relations

pittman@utk.edu

Dr. Pittman has studied social media his entire career, publishing more than a dozen articles in advertising, communication, and marketing journals using various digital methods to analyze social media data.

His work has been published in the Journal of Consumer PsychologyJournal of Advertising, Journal of Interactive MarketingJournal of Interactive Advertising, Journal of Business EthicsInternational Journal of AdvertisingJournal of Consumer MarketingComputers in Human Behavior, and others which can all be found on Google Scholar.

Dr. Pittman is also a social media consultant with experience advising non-profits, retail, education, and medical groups. He is creative, curious, and most importantly committed to the functions of the ABSMCC in its purpose to serve students, staff, and faculty in the College of Communication & Information and beyond.

 

Carla White, M.A. 

Graduate Associate, Adam Brown Social Media Command Center

cwhit145@tennessee.edu

Carla is a Doctoral Student, Instructor, & Graduate Fellow in The Tombras School of Advertising & Public Relations.

Her research centers primarily on public relations surrounding new and emergent technology. Her latest work entitled, Imagining the thoughtful home: Google Nest and logics of domestic recording, was recently published in Critical Studies in Media Communication. Additional areas of interest include health and sport communication.

 

Minjeong Kim, M.A.

mkim62@vols.utk.edu

Minjeong Kim is a Doctoral student and Graduate Teaching Associate in The Tombras School of Advertising & Public Relations. As a researcher, she specializes in studying how consumers respond to brand advocacy campaigns through hashtag activism and consumerism. Additionally, she investigates the
impact of new technology, especially Web 3 and NFTs, on consumer behavior by exploring the psychological consequences.

 

Aman Misra, M.A.

amisra2@vols.utk.edu

Aman is a Doctoral Student, Instructor, & Graduate Fellow in The School of Journalism and Electronic Media.

His research interests lie at the intersection of disability, sport, and journalism.
He is also interested in examining portrayals of sport and nationalism from a historical perspective.

 

 

Rohit Gunti, M.S.

My name is Rohit Gunti, a Hyderabadi bachelor from India. With a bachelor’s from my hometown (Hyderabad) and Masters’s degree from SUNY Albany, I have a continued my journey in academics as a first-year Ph.D. student. My research focuses on the Evaluation of AI-based IR systems, demonstrating a deep understanding of this emerging AI technology. In addition, my interests are in cooking and hiking, allowing me to recharge inspiration outside of my research.

 

Muslimah Yusuff

Muslimah is a Master’s student specializing in Advertising at the Tombras School of Advertising and Public Relations.

With a background in strategy and planning, her research interests lie at the intersection of understanding consumer behavior and leveraging new and emerging technology for brand-building efforts.