Students from across the College of Communication & Information at the University of Tennessee have been able to utilize and benefit from Salesforce Social Studio technology. Students in the following classes have produced high quality social media research and analysis for various projects:
- Undergraduate students in the Social Media class created social media plans and content calendars for many clients, such as the Atlanta Braves and Dollywood, by using the Publish and Analyze features of Social Studio.
- Undergraduate students in the Advertising Research and Public Relations courses use the Analyze function of Social Studio to listen and track social media conversations. Social Studio is a vital secondary research tool students use in addition to collecting primary data to produce their final Research Reports in both classes.
- The Advertising Campaigns class used the Analyze function of Social Studio to better inform their integrated marketing communication plans for clients, such as the University of Tennessee System, Dave’s Killer Bread, Regal Cinemas and Hello Fresh.
- Undergraduate students in Public Relations Campaigns created social listening summaries using Social Studio data for Knoxville-based client, Metro Drug Commission, among many others.