The College of Communication & Information at the University of Tennessee is the only university facility in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.
The ABSMCC is powered by Salesforce Marketing Cloud technology and provides the College of Communication & Information faculty, staff and students access to the same leading technology that Fortune 100 companies worldwide use to publish, engage and analyze their social media marketing activities.
What is Social Studio?
According to Salesforce, “Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface.”
Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas.
Social Studio is made up of the following components: Publish, Engage, and Analyze.
- Publish – Enables you to create and publish content, at scale, across channels, and in near real time.
- Engage – Engage allows Community Managers to moderate and join conversations started with the content created using Publish. With controls for classification and workflow, Engage can manage any scale of social engagement enabling more complex use cases such as Social Customer Service and lead generation.
- Analyze – Allows discussion monitoring from owned social accounts and broader social news. Create custom dashboards to monitor multiple social accounts and Topic Profiles. Dashboards can be printed as a PDF for hardcopy records and sharing.”
According to Salesforce, social data are acquired legitimately, appropriately and securely. All sources are accessed in compliance with the social media source’s terms and conditions and user agreements established. The data collected are secure and adhere to Salesforce TRUST standards to all sources and customer records (www.marketingcloud.com).