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The College of Communication & Information at the University of Tennessee is one of the only university facilities in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.


The Adam Brown Social Media Command Center has partnered with social analytics labs from universities across the country to form […]
Posted: June 29, 2018, 2:34 pm
We hope everyone enjoyed the holiday season and that your new year is off to a great start! As we […]
Posted: January 22, 2018, 3:59 pm
The wait is over, and Vol fans are excited to welcome the University of Tennessee’s 26th head football coach. Word […]
Posted: December 7, 2017, 7:58 pm
One million dollars in one day. That was the goal of Big Orange Give. To most, this would seem to be […]
Posted: November 9, 2017, 5:18 pm

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News and Announcements

There have been more than 470,000 social media mentions of #HoustonStrong since Monday, and you can check out the chatter on the displays in the Adam Brown Social Media Command Center, Communications Building Room 460.
Social media exploded Sunday night as presidential candidates Hillary Clinton and Donald Trump clashed over personal and policy issues. The Political Social Media Group, composed of students in a political communication graduate seminar, have been using sophisticated social media monitoring technology to scrutinize the debates leading up to the election.
A UT graduate research seminar will be monitoring social media discourse during the upcoming presidential and vice presidential debates and on Election Day with the new state-of-the-art Adam Brown Social Media Command Center as its hub.
The College of Communication and Information is about to open its new Adam Brown Social Media Command Center, where faculty, staff, and students can analyze their social media marketing activities.

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