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The College of Communication & Information at the University of Tennessee is one of the only university facilities in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.

While the physical lab space is closed this Fall semester, we will still serve students and faculty with remote use of Social Studio and will hold Social Studio Sessions at the times noted below. 

Head GA, Alex Carter (ADPR) on Tuesdays from 1:30 to 2:30 pm via
Jason Stamm (JEM) on Wednesdays from 2:00 to 3:00 pm via
Jessica Barfield (IS) on Thursdays from 1:00 to 2:00 pm via


By: Jess Barfield Ruth Bader Ginsburg (RBG) was a larger-than-life figure, like other UTK students, I looked up to and […]
Posted: September 25, 2020, 4:46 pm
On Sept. 17, The University of Tennessee – Knoxville announced a few changes to the 2021 spring semester. The changes […]
Posted: September 23, 2020, 7:07 pm
By: Jess Barfield Does it even need to be said that students love pets, and especially dogs (I have a […]
Posted: September 18, 2020, 8:19 pm
While there have been a multitude of events in which minority Americans have found themselves on the wrong end with […]
Posted: September 16, 2020, 7:39 pm

See more blog posts here.

News and Announcements

A faculty member and a team of students from UT’s College of Communication and Information will be providing real-time analysis of Super Bowl LIII’s commercials for WLVT on Sunday.

The post Watch Live as Team Provides Social Media Monitoring of Super Bowl's Ads first appeared on News.

A faculty member and a group of graduate students from UT’s School of Journalism and Electronic Media will be providing real-time election analysis for WVLT tonight. 

The post Team to Provide Social Media Monitoring During Election first appeared on News.

The Baker Center will host the second and final debate in the Senate race between Representative Marsha Blackburn and former governor Phil Bredesen on October 10.

The post UT’s Baker Center, Nexstar to Host Final Senatorial Debate first appeared on News.

There have been more than 470,000 social media mentions of #HoustonStrong since Monday, and you can check out the chatter on the displays in the Adam Brown Social Media Command Center, Communications Building Room 460.

The post What’s the World Saying? Check Out the Social Media Command Center first appeared on News.

Social media exploded Sunday night as presidential candidates Hillary Clinton and Donald Trump clashed over personal and policy issues. The Political Social Media Group, composed of students in a political communication graduate seminar, have been using sophisticated social media monitoring technology to scrutinize the debates leading up to the election.

The post UT Class: Social Media Comments Skyrocketed During Second Presidential Debate first appeared on News.

A UT graduate research seminar will be monitoring social media discourse during the upcoming presidential and vice presidential debates and on Election Day with the new state-of-the-art Adam Brown Social Media Command Center as its hub.

The post UT Students to Provide Real-Time Social Media Analysis of Presidential Debates first appeared on News.

The College of Communication and Information is about to open its new Adam Brown Social Media Command Center, where faculty, staff, and students can analyze their social media marketing activities.

The post CCI Alum's Gift Powers New Social Media Command Center; Open House on Thursday first appeared on News.