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The College of Communication & Information at the University of Tennessee is one of the only university facilities in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.

While the physical lab space is closed this Fall semester, we will still serve students and faculty with remote use of Social Studio and will hold Social Studio Sessions at the times noted below. 

Head GA, Alex Carter (ADPR) on Tuesdays from 1:30 to 2:30 pm via
Jason Stamm (JEM) on Wednesdays from 2:00 to 3:00 pm via
Jessica Barfield (IS) on Thursdays from 1:00 to 2:00 pm via


Throughout the past year, as the COVID-19 shuttered travel for many, the price of gasoline in many areas of the […]
Posted: March 17, 2021, 8:01 pm
East Tennessee’s heart and soul, Dolly Parton, has now received her vaccine for SARS-COV-2, the coronavirus that causes the disease […]
Posted: March 3, 2021, 9:09 pm
By: Jess Barfield   In Knoxville in February the average high temperature is 54.1°F. However, the hottest day on record […]
Posted: February 19, 2021, 8:55 pm
Leave it to social media to provide entertainment, update us on breaking news, but also, show what not to do. […]
Posted: February 17, 2021, 9:16 pm

See more blog posts here.

News and Announcements

A faculty member and a team of students from UT’s College of Communication and Information will be providing real-time analysis of Super Bowl LIII’s commercials for WLVT on Sunday.

The post Watch Live as Team Provides Social Media Monitoring of Super Bowl’s Ads appeared first on News.

A faculty member and a group of graduate students from UT’s School of Journalism and Electronic Media will be providing real-time election analysis for WVLT tonight. 

The post Team to Provide Social Media Monitoring During Election appeared first on News.

The Baker Center will host the second and final debate in the Senate race between Representative Marsha Blackburn and former governor Phil Bredesen on October 10.

The post UT’s Baker Center, Nexstar to Host Final Senatorial Debate appeared first on News.

There have been more than 470,000 social media mentions of #HoustonStrong since Monday, and you can check out the chatter on the displays in the Adam Brown Social Media Command Center, Communications Building Room 460.

The post What’s the World Saying? Check Out the Social Media Command Center appeared first on News.

Social media exploded Sunday night as presidential candidates Hillary Clinton and Donald Trump clashed over personal and policy issues. The Political Social Media Group, composed of students in a political communication graduate seminar, have been using sophisticated social media monitoring technology to scrutinize the debates leading up to the election.

The post UT Class: Social Media Comments Skyrocketed During Second Presidential Debate appeared first on News.

A UT graduate research seminar will be monitoring social media discourse during the upcoming presidential and vice presidential debates and on Election Day with the new state-of-the-art Adam Brown Social Media Command Center as its hub.

The post UT Students to Provide Real-Time Social Media Analysis of Presidential Debates appeared first on News.

The College of Communication and Information is about to open its new Adam Brown Social Media Command Center, where faculty, staff, and students can analyze their social media marketing activities.

The post CCI Alum’s Gift Powers New Social Media Command Center; Open House on Thursday appeared first on News.