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The College of Communication & Information at the University of Tennessee is one of the only university facilities in the world to house an established command center with full access to Salesforce’s Social Studio for students, faculty and staff to utilize for teaching and research opportunities.


Last night, six Democrats took the stage to debate one another in Las Vegas. Five of the candidates were familiar […]
Posted: February 20, 2020, 7:33 pm
Yes, you read the title of this post correctly. For a platform often associated with spreading divisive rhetoric (like, over […]
Posted: February 17, 2020, 5:09 pm
Social Studio is a powerful tool for investigating big topics with lots of tweets, forum posts, website articles, etc. But […]
Posted: February 13, 2020, 6:39 pm
In November, in the closing seconds of the Cleveland Browns’ 21-7 victory over the rival Pittsburgh Steelers, what unfolded was […]
Posted: February 12, 2020, 8:00 pm

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News and Announcements

A faculty member and a team of students from UT’s College of Communication and Information will be providing real-time analysis of Super Bowl LIII’s commercials for WLVT on Sunday.
A faculty member and a group of graduate students from UT’s School of Journalism and Electronic Media will be providing real-time election analysis for WVLT tonight. 
The Baker Center will host the second and final debate in the Senate race between Representative Marsha Blackburn and former governor Phil Bredesen on October 10.
There have been more than 470,000 social media mentions of #HoustonStrong since Monday, and you can check out the chatter on the displays in the Adam Brown Social Media Command Center, Communications Building Room 460.
Social media exploded Sunday night as presidential candidates Hillary Clinton and Donald Trump clashed over personal and policy issues. The Political Social Media Group, composed of students in a political communication graduate seminar, have been using sophisticated social media monitoring technology to scrutinize the debates leading up to the election.
A UT graduate research seminar will be monitoring social media discourse during the upcoming presidential and vice presidential debates and on Election Day with the new state-of-the-art Adam Brown Social Media Command Center as its hub.
The College of Communication and Information is about to open its new Adam Brown Social Media Command Center, where faculty, staff, and students can analyze their social media marketing activities.